Headgear Ad
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The purpose of the Headgear campaign was to increase sales of Headgears helmets to the target market. This again was a fake product created by my professor for an individual project. With my ad I decided to go with a cartoonish style of a hipster as the market for the helmet was young, urban bikers. I decided to focus on the customizability of the helmet as well.
Year: 2009
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